A travel brand watching Google clicks soften as AI answers took over the top of the funnel. We made the brand citable in generative engines, then trained the in-house team to keep it that way. Visibility moved from blue links to AI answers.
Rankings looked fine. Traffic said otherwise. For destination and comparison queries, AI overviews and chat engines were answering the question before anyone reached a blue link, and the brand was cited in almost none of them. The in-house team knew AI search mattered and had no process for it.
The engagement combined our generative engine optimisation work with AI training and change management for the in-house team.
We tracked how often the brand was cited across ChatGPT, Gemini and Google AI overviews for the fifty queries that drive bookings. Baseline: barely visible.
We restructured priority content into clear, sourced, answer-shaped sections and fixed the entity signals that tell AI engines who the brand is.
Digital PR and partner content placed the brand in the sources AI engines already trust for travel answers.
We trained the in-house team with playbooks and live sessions, so citation tracking and AI-first content became business as usual.
We will show you exactly where your brand appears in AI answers today, and what it would take to own those citations.
We take five new clients per quarter. Apply for a free audit and we'll tell you what we'd do first.