work.coverv.26
Selected case studies
Proof, not pitches.
Every engagement, every quarter, measured in pipeline — never in vanity. A dozen recent files. Each started with a leaking funnel and ended with a measurable raise to the floor.
case.retailerv.01
14 workflows adopted in 90 days
ENGAGEMENT
National home improvement retailer
A national retailer with AI ambition, no internal capability, and a board asking hard questions. We trained the marketin
case.petcarev.02
68% of tickets resolved by AI
ENGAGEMENT
D2C pet care brand
A D2C pet care brand whose support inbox grew faster than its team. We built an AI support workflow that resolves routin
case.marketplacev.03
+310% organic sessions
ENGAGEMENT
UK marketplace for independent makers
A marketplace sitting on rich product data and almost no organic landing pages for it. We built a programmatic SEO workf
case.fintechv.04
170+ featured snippets owned
ENGAGEMENT
B2B fintech, payments infrastructure
A B2B fintech whose buyers research in questions, not keywords. We rebuilt their content around answer engine optimisati
case.skincarev.05
5x citations in generative engines
ENGAGEMENT
D2C skincare brand
A D2C skincare brand invisible in the AI answers that increasingly decide what people buy. We made its products citable
case.kitchenwarev.01
+38% organic revenue, post-migration
ENGAGEMENT
Premium kitchenware brand
A premium kitchenware brand moving platforms with 4,000 indexed URLs and rankings it could not afford to lose. We planne
case.travelv.02
3.4x AI answer citations
ENGAGEMENT
UK travel booking brand
A travel brand watching Google clicks soften as AI answers took over the top of the funnel. We made the brand citable in
case.b2bv.03
4x content output, same team
ENGAGEMENT
B2B professional services firm
A professional services firm whose three-person content team was drowning in briefs, internal linking and reporting. We
case.homewarev.04
+24% revenue per session
ENGAGEMENT
UK homeware retailer
A premium homeware retailer with healthy traffic and a conversion rate stuck at 1.1%. We found where buyers were droppin
case.fashionv.05
99% of orders now tracked
ENGAGEMENT
Multi-channel fashion retailer
A fashion retailer selling through its site and two marketplaces, where GA4, the ad platforms and the finance team all r
case.d2cv.01
-31% CAC in 6 months
ENGAGEMENT
D2C supplements brand
A fast-growing supplements brand watching CAC climb every quarter while their agency reported record ROAS. We restructur
case.b2bv.02
+118% organic-sourced pipeline
ENGAGEMENT
B2B SaaS platform, facilities management
A B2B SaaS company with a good product and an invisible website. Organic traffic had been flat for two years, and what l
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