A D2C skincare brand invisible in the AI answers that increasingly decide what people buy. We made its products citable in generative engines, and AI referrals became a measurable revenue channel.
Skincare buyers increasingly ask AI what to buy before they search Google. "Best moisturiser for dry skin" is now an answer, not ten blue links. This brand had strong rankings and zero presence in those answers. ChatGPT recommended three competitors by name. Our generative engine optimisation work started from a simple audit: who gets cited, where, and why.
We tracked citations across ChatGPT, Gemini and Perplexity for the sixty queries that drive their category, and reverse-engineered why competitors got named.
Product and ingredient content was restructured into clear, sourced, answer-shaped sections with the entity signals AI engines use to trust a brand.
Digital PR placed the brand in the reviews, dermatologist commentary and round-ups that generative engines already cite.
AI referral traffic and citation share now sit in the weekly trading dashboard next to paid and organic, reported as revenue, not vanity.
We will show you exactly which brands AI names in your category today, and what it would take to be one of them.
We take five new clients per quarter. Apply for a free audit and we'll tell you what we'd do first.