A marketplace sitting on rich product data and almost no organic landing pages for it. We built a programmatic SEO workflow that turns their own data into thousands of useful, indexable pages, with human review where it matters.
The marketplace had what most sites beg for: structured data on 40,000 products, makers, materials and locations. Buyers searched those combinations constantly ("handmade ceramic lampshades Bristol") and landed on competitor pages, because building a page per combination by hand would take a content team a decade. Our programmatic SEO workflow was built to close exactly that gap.
We identified the search patterns worth a page, then designed templates that answer them properly: real products, real makers, useful filters, no thin filler.
AI drafts the unique copy blocks from the marketplace's own data. Quality rules and sampling keep every publishable page worth reading.
Pages rolled out category by category with indexation and engagement watched per wave, so problems surfaced at 200 pages, not 12,000.
Pages that earn no impressions or engagement get improved or removed. Index bloat is the enemy, not the goal.
If you sit on structured product, location or inventory data, you are one workflow away from thousands of ranking pages. Show us the data and we will scope it.
We take five new clients per quarter. Apply for a free audit and we'll tell you what we'd do first.