A B2B fintech whose buyers research in questions, not keywords. We rebuilt their content around answer engine optimisation: featured snippets, People Also Ask and AI overviews, so their expertise shows up at the exact moment of the question.
Their buyers are finance and engineering leads who type full questions: settlement times, chargeback thresholds, integration effort. The blog answered none of them directly. Every article buried the answer under 600 words of scene-setting, so Google gave the snippets, the People Also Ask boxes and the AI overviews to comparison sites and competitors. Our SEO content team rebuilt the library around answering, not ranking.
Sales calls, support tickets and search data gave us the 200 questions buyers actually ask, scored by deal value.
Every page now leads with a direct, self-contained answer, then earns the right to go deeper. Snippets followed within weeks.
FAQ schema, clean heading hierarchies and entity markup so answer engines can lift the content verbatim and attribute it.
Snippet ownership is tracked weekly. When a competitor takes one, the page gets refreshed inside a fortnight.
Tell us the ten questions your best buyers ask. We will show you who owns those answers today and how to take them.
We take five new clients per quarter. Apply for a free audit and we'll tell you what we'd do first.