A fashion retailer selling through its site and two marketplaces, where GA4, the ad platforms and the finance team all reported different revenue. We rebuilt measurement at the source: server-side tagging, a clean GA4, and dashboards everyone trusts.
Three systems, three truths. Ad platforms claimed 30% more revenue than the books showed. GA4 missed roughly a quarter of orders after consent and browser changes, so every budget decision was built on sand. The trading team had stopped trusting the dashboards and was buying on instinct.
The rebuild centred on server-side tagging and a clean GA4 foundation.
We mapped every tag, event and data flow, and documented exactly where orders and revenue were being lost between checkout and reporting.
We moved tracking server-side so consent and browser restrictions stopped erasing real orders. Deduped, consented, complete.
We rebuilt GA4 around the order system of record, so marketing and finance finally argue about strategy instead of whose spreadsheet is right.
Weekly trading and channel views that load fast and answer questions, replacing the Monday reporting scramble.
If your platforms report more revenue than your bank shows, that is the first thing to fix. We will show you exactly where the tracking leaks.
We take five new clients per quarter. Apply for a free audit and we'll tell you what we'd do first.