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Service · Paid Media

Short-form video that sells, not just trends.

KreativeHub is a UK TikTok ads agency for medium and enterprise brands. We build native short-form video for TikTok, Instagram Reels and YouTube Shorts, then scale the winners against incremental revenue rather than platform-reported sales. The result is creative people actually watch and a channel that earns its place in your paid mix.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

On TikTok, the creative is the campaign

Polished brand films die on the For You feed. People scroll past anything that looks like an advert, so the creative has to feel native: shot for the platform, paced for short attention, and built to hold viewers past the first two seconds. Get that wrong and no amount of budget or bidding rescues it.

That is the real work in short-form video advertising. Targeting is mostly automated now, so the lever you actually control is what plays on screen. We brief and produce video for TikTok, Instagram Reels and YouTube Shorts, test hooks and angles at volume, and put spend behind the variations that lower customer acquisition cost (CAC) and lift conversion.

We also measure it honestly. TikTok's in-platform numbers tend to flatter themselves, so we tie performance back to clean tracking and report on incremental revenue, the sales you would not have made without the channel. TikTok sits inside your wider paid media system, not off to one side, so it complements your search and other social spend instead of competing with it. Start with a free paid media audit.

Frame · Manifesto · 3 positions
// the position

How short-form actually performs

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Make content, not adverts

The brands that win on TikTok treat it as a content channel, not an ad placement. We use a network of creators and our in-house team to produce user-generated content (UGC) that looks like it belongs on the feed, because that is what people stop for. Authentic, creator-style video builds trust and earns watch time in a way a studio production never will. We brief tightly around your product and your buyer, then let the format breathe.

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Spark Ads and earned proof

When an organic post or a creator video is already performing, we amplify it with Spark Ads rather than starting cold. You keep the likes, comments and shares the post has earned, which acts as social proof and tends to pull CAC down compared with a fresh creative. We also read trending sounds and formats and move quickly when one fits your brand, so you arrive while a moment is still live rather than after it has passed.

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Built to convert, not just view

Views are easy. Sales are the point. We set up the TikTok Pixel and event tracking properly, integrate TikTok Shop where it fits the buying journey, and edit every video for retention: a hard hook, fast cuts and on-screen captions. Then we judge each creative on cost per acquisition and conversion rate, retire the losers fast, and concentrate budget on the few that genuinely move the numbers.

Frame · Capabilities · 6 pillars
// capabilities

What our TikTok ads work covers

The creative, production and measurement that decide whether short-form video pays for itself.

See how TikTok fits the full paid media system
  • 01

    Creator sourcing and management

  • 02

    Short-form video editing and production

  • 03

    Spark Ads on proven organic posts

  • 04

    TikTok Shop setup and integration

  • 05

    Trend and hashtag activations

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    Pixel and conversion event setup

Frame · Method · 4-phase flow
// a repeatable rhythm

How we run short-form video ads

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01. Concept and angles

We start from your product, your margin and your buyer, then map the hooks and angles worth testing. We pull in current formats and sounds where they fit, but the brief is built around what makes someone buy, not just what is trending this week.

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02. Brief and shoot

We brief the right creators or our in-house team and capture the raw footage. You get native, creator-style video shot for the feed, not a polished commercial cut down to fit a vertical frame. Volume matters here, because most creatives lose and the few winners pay for the rest.

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03. Edit for retention

We cut every video to hold attention: a hook that lands in the first two seconds, fast pacing, captions for sound-off viewing and a clear reason to act. The same footage often becomes several variants so we can test what holds viewers and what converts.

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04. Test, then scale

We launch creatives in volume, read the data against cost per acquisition and conversion rate, and kill the losers quickly. We amplify the winners with Spark Ads and scale spend against incremental revenue, protecting CAC as the budget grows.

Frame · FAQ · 7 questions
// honest answers

TikTok ads questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

No. The audience has aged up sharply, and there are now large, active groups of users in their thirties, forties and beyond. For most consumer brands it is a viable performance channel, and short-form video on Instagram Reels and YouTube Shorts widens the reach further. The deciding factor is whether your unit economics hold on the platform, which we size during the free audit, not the age of the average user.
Yes. Creative is the main lever on short-form video, so we handle it end to end: concepts, briefs, creator sourcing, shooting and editing for retention. We can run a network of creators for user-generated content or use our in-house team, depending on what your product and budget call for. We test at volume because most creatives underperform and a small number carry the account.
Spark Ads let you run paid spend behind an existing organic TikTok post, either your own or a creator's, while keeping the likes, comments, shares and follower link it has already earned. That social proof usually means a lower cost per acquisition than launching a cold creative. We use them to amplify videos that are already proving themselves organically rather than guessing what will work.
We report on cost per acquisition, return on ad spend (ROAS) and incremental revenue, tied back to clean tracking and a properly configured TikTok Pixel. We do not treat views, likes or platform-reported conversions as success on their own, because in-platform numbers tend to overstate results. If the spend is not adding profit you would not otherwise have made, we say so and change the approach.
As a guide, the channel needs enough monthly media to gather reliable data and to fund a steady stream of creative tests, since testing volume is what finds the winners. The right figure depends on your margins, your product price and how many creatives we run each month. We size it honestly in the free audit rather than quoting a fixed package.
Yes, where it fits the buying journey. For the right products, TikTok Shop shortens the path from video to purchase and lets creator content convert in-app. We set up the integration, the product feed and the tracking, then judge it on the same commercial metrics as the rest of the account. If it does not improve your economics, we will tell you and keep traffic on the route that does.
It should. We run TikTok as part of your wider paid media system rather than a standalone experiment, so it complements your search and other social spend instead of cannibalising it. Short-form video often creates demand that later converts on other channels, which is why we measure it on incremental revenue across the mix, not last-click sales inside one platform.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See if short-form video pays off for you

Tell us your products, your targets and how TikTok or short-form video is performing now. In the free audit we will show you where the creative and the measurement are letting you down, and whether the channel can lower your CAC at the scale you need. Senior team, full transparency, no fixed packages.

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