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Service · Paid Media

Find the wasted spend hiding in your ad accounts.

KreativeHub runs a senior-led PPC audit (pay per click) and builds a paid media strategy for medium and enterprise brands. We pull apart your Google Ads and paid social accounts, check whether your tracking can be trusted, and hand you a prioritised plan that lowers customer acquisition cost (CAC) and frees up budget to grow.

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+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

A second opinion that usually pays for itself

Most paid accounts leak money in places the dashboard does not flag. Overlapping audiences bidding against each other. Broad match quietly buying junk traffic. Conversions counted twice, or not at all. None of it shows up as a red number, so it runs for months.

A PPC audit is the diagnostic that finds it. We go through your Google Ads, Meta, LinkedIn and any other live accounts at the keyword, campaign and tracking level, then size what each problem is costing you in real money. You get a clear read on where the budget is going and what it is actually returning.

The audit is only half the job. The other half is the strategy: a sequenced plan that says what to fix first, what to restructure, and where the next pound of spend should go. We rank every recommendation by commercial impact against the effort to ship it, so your team is not staring at a list of fifty fixes wondering where to start.

This is the entry point to our wider paid media work, and most engagements begin here. If you would rather we just show you what we find before you commit to anything, start with a free audit.

Frame · Manifesto · 3 positions
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What we actually look at

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Account structure and spend

We check whether your campaign structure is working for you or against you. Are your campaigns bidding against each other for the same searches? Are audiences overlapping and inflating costs? Is automated bidding starved of the conversion data it needs to learn? We map where the budget sits today and where it is being wasted, then quantify what a cleaner structure would free up.

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Tracking and attribution

If the numbers are wrong, every decision built on them is wrong too. We verify that your pixels, the Conversion API (CAPI) and your Google Analytics 4 (GA4) events are firing once and firing correctly. We check whether server-side tracking is in place and whether your attribution model is over-crediting the platforms. Most accounts we audit are reporting more revenue than the books show.

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Creative and the strategy gap

With bidding automated, creative is the lever that moves CAC. We look at which hooks, angles and formats are pulling their weight and which are causing ad fatigue, then benchmark your spend against the competitors fighting for the same auctions. The output is a strategy: where to concentrate budget, which channels to test, and the order to ship it in.

Frame · Capabilities · 6 pillars
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What a paid media audit covers

The work that turns a messy account into a plan you can act on.

See how the audit fits our full paid media work
  • 01

    Cross-channel paid media strategy

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    Budget allocation modelling

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    Tracking and attribution audit

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    Competitor benchmarking

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    Creative and ad fatigue analysis

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    Funnel and conversion review

Frame · Method · 4-phase flow
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How we run a PPC audit

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01. Access and context

We take read-only access to your ad accounts and analytics, and ask what your targets and margins actually are. Numbers mean nothing without the commercial context behind them, so this comes before any analysis.

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02. Analyse the accounts

We spend several days deep in the data: structure, keywords, audiences, creative, tracking and attribution. We find what is wasting spend and what is capping growth, then put a pound figure against each issue so you can see the size of the prize.

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03. Report and prioritise

You get a clear deck of findings, not a data dump. Every recommendation is ranked by impact against effort, so you know exactly what to fix first, what to leave, and why each call was made.

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04. Roadmap to growth

We lay out the strategy: the account restructure, the tracking fixes, the channel mix and the creative tests that move you toward your targets. Whether your team runs it or we do, the path is mapped.

Frame · FAQ · 7 questions
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PPC audit questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

A PPC audit is a structured review of your pay per click accounts: Google Ads, Meta, LinkedIn and any other paid channels you run. We examine campaign structure, keywords, audiences, creative, tracking and attribution to find where spend is wasted and where growth is capped. The output is a prioritised set of fixes and a strategy, sized in real money, not a list of problems with no order to them.
We offer a free initial audit that shows you the biggest issues in your accounts and what they are likely costing you. For larger or more complex setups, we also run a paid deep-dive that goes through every campaign, tracking event and attribution path in detail. Tell us your account size and we will tell you which one fits.
A focused audit usually takes around one to two weeks from the point we get access. Larger accounts with multiple channels, markets and a long history of changes sit at the longer end. You get the findings and a prioritised roadmap at the end, so your team can start acting on it straight away.
Both, and it is your choice. The audit and strategy stand on their own if you have an internal team to run them. Most medium and enterprise clients ask us to stay on and implement the restructure, tracking fixes and creative tests ourselves through our Google Ads management and paid social work, so nothing gets lost in a backlog.
Where your budget is going and what it returns, which campaigns and audiences are wasting spend, whether your tracking and attribution can be trusted, how you compare to competitors in the same auctions, and the specific changes that would lower your CAC. Every finding comes with a recommendation and a sense of how much it is worth fixing.
We audit every paid channel you run. Google Ads across Search, Shopping, YouTube and Performance Max, Meta across Facebook and Instagram, LinkedIn for B2B, and TikTok. Paid efficiency comes from seeing the channels as one system, so we look at how they overlap and where the budget should sit across all of them, not just inside a single platform.
Many agency audits are sales documents designed to win the account, full of generic observations and no real order of work. Ours is run by senior specialists, sized in commercial terms, and built to be acted on whether or not you hire us afterwards. We bid around your margin, not the platform's vanity metrics, and we fix the measurement underneath so the numbers you report are defensible.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See where your spend is leaking.

Give us read-only access to your accounts and your targets, and we will run a free audit that shows where CAC is bleeding, where the wasted spend sits, and the highest-leverage fixes ranked by return. You get the findings and the plan before we ever send a proposal.

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