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Service · Paid Media

Spend that reaches the whole buying committee.

KreativeHub is a UK LinkedIn ads agency for medium and enterprise B2B and software brands. We build account-based campaigns that reach the decision-makers inside your target accounts, then connect every pound to sales-qualified pipeline in your CRM. The metric we manage to is pipeline your sales team trusts, not lead volume.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

LinkedIn is where high-value B2B deals actually start

If you sell complex, high-ticket products to other businesses, the people who sign off your deals are on LinkedIn during working hours, in the right mindset. No other channel lets you target by job title, seniority, company size, industry and named account with the same precision. That precision is the whole point, and it is also where most spend leaks away.

Most LinkedIn accounts we audit are paying for reach they do not need. Broad targeting that catches juniors and job seekers, lead forms full of contacts sales never calls, and a cost per lead that looks fine in the platform but never shows up as revenue. The channel is expensive enough that sloppy targeting and weak offers are punished fast.

We run LinkedIn as one part of your wider paid media, not a silo. We narrow targeting to the accounts and roles that match your ideal customer, build offers worth a senior buyer's time, and tie spend back to pipeline through your CRM so you can see what is working. It sits inside the paid media system, alongside Google Ads and paid social, and starts with a free paid media audit.

Frame · Manifesto · 3 positions
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Where LinkedIn spend earns its keep

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Account-based marketing that names names

We upload your target account list and match it against LinkedIn's data, then layer in job titles, functions and seniority so your ads only reach the people who can actually buy. Account-based marketing (ABM) on LinkedIn means you stop paying to reach the whole industry and start reaching the twelve to fifteen people inside each account who shape the decision. We size the addressable audience before launch, so you know the campaign has enough reach to work.

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Lead gen forms that feed sales, not a spreadsheet

Native lead gen forms cut friction because they pre-fill from a LinkedIn profile, which lifts completion rates. The risk is volume without quality: cheap leads that look good in the platform and go nowhere. We qualify at the form, route contacts straight into your CRM, and judge the campaign on what sales does with them, not on cost per lead. A lead the sales team ignores is not a win.

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Offers and content worth a senior buyer's time

Senior B2B buyers do not fill in a form for a generic ebook. We promote the assets that earn their attention: original research, a clear ROI case, a webinar with a name they respect, a comparison that helps them build the internal business case. Strong creative and a real offer do more for cost per qualified lead than any bid tweak, so that is where we put the work first.

Frame · Capabilities · 6 pillars
// capabilities

What our LinkedIn ads work covers

The work that turns LinkedIn spend into pipeline your sales team will chase.

See how LinkedIn fits the full paid media system
  • 01

    Account-based targeting and ICP build

  • 02

    Lead gen form design and qualification

  • 03

    Sponsored content and Message Ads

  • 04

    Audience and account insight

  • 05

    Website visitor and engagement retargeting

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    CRM integration and pipeline reporting

Frame · Method · 4-phase flow
// a repeatable rhythm

How we run LinkedIn ads that convert

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01. Define the target

We pin down your ideal customer profile and the named accounts worth pursuing, then check the audience is large enough to spend against. We agree upfront what a qualified lead looks like with your sales team, so we are all measuring the same thing.

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02. Build the offer

We shape an offer a senior buyer will actually trade their details for, whether that is original research, a webinar or a tool. Then we write ads that speak to the problem, not the product, and look like they belong in a professional feed.

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03. Launch and route

We deploy across Sponsored Content, lead gen forms and Message Ads, and wire every submission straight into your CRM with the source attached. Leads reach sales in minutes, not at the end of a weekly export, while interest is still warm.

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04. Optimise on pipeline

We read the data back from your CRM, not just the platform, and shift budget toward the accounts, roles and offers producing real opportunities. We cut what fills the funnel with leads sales never works, and rerun the targeting each quarter.

Frame · FAQ · 7 questions
// honest answers

LinkedIn ads questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

LinkedIn cost per click is higher than Google or Meta, often several times higher, because you are buying access to a precise professional audience. For high-value B2B sales it usually pays off, because one closed deal can cover months of spend. The mistake is judging it on cost per click or cost per lead. We judge it on cost per qualified opportunity and pipeline value, which is the number that actually reflects return.
As a guide, LinkedIn campaigns need around 3,000 to 5,000 pounds per month in media to gather enough data and reach a meaningful share of your target accounts. Below that the audience is too thin to learn from and the results are too volatile to trust. The right figure depends on your audience size, deal value and sales cycle, which we size during the free audit before you commit anything.
Standard targeting reaches anyone matching broad criteria like industry or job title, which often catches people who will never buy from you. ABM starts from a list of accounts you actually want as customers and reaches the decision-makers inside them. On LinkedIn that means uploading your target account list, matching it against LinkedIn data, and concentrating spend on the buying committee at companies that fit your ideal customer profile.
You will usually see leads within the first two weeks, but pipeline takes longer because B2B sales cycles are long. Expect a clear read on lead quality within 30 days and a reliable view of cost per opportunity within 60 to 90 days, depending on how fast your sales team follows up and how long your deals take to qualify. We report on leading signals early so you are never waiting blind.
Yes. Connecting to your customer relationship management (CRM) system is central to how we work, not an afterthought. We route leads into the CRM in real time with the campaign and account attached, so sales follows up fast and we can trace which targeting and offers turned into real opportunities. Without that loop you are optimising to lead volume, which is exactly how LinkedIn budgets get wasted.
We use Sponsored Content for reach and awareness across the feed, lead gen forms to capture qualified contacts with minimal friction, and Message Ads for direct, personal outreach to high-value targets. We also run document and conversation ads where they suit the offer. The format follows the goal and where the buyer sits in the journey, rather than a fixed template.
Yes, and we recommend it. LinkedIn works best as part of a connected [paid media](/services/paid-media) programme, where it reaches the buying committee while search captures active demand and retargeting keeps you in front of engaged accounts. We manage the channels together so budget moves to wherever it produces the most qualified pipeline, rather than leaving each platform to optimise in isolation.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See what your LinkedIn spend is really buying

Tell us your target accounts, your current campaigns and how leads reach your sales team. In the free audit we will show you where spend is reaching the wrong people, where lead quality is leaking, and the highest-leverage fixes, before we send a proposal. Senior team, full transparency, no fixed packages.

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