StudioServicespaid-mediafacebook and instagram ads
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Service · Paid Media

Paid social that earns its place in the mix.

KreativeHub is a UK Facebook ads agency running Meta and Instagram campaigns for medium and enterprise brands. We lead with creative, build full-funnel campaigns and fix the tracking underneath, so every pound of paid social spend lowers customer acquisition cost (CAC) and adds revenue you can actually measure.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

studio note
Frame · Notes

Creative is the lever, not the targeting

Meta automates the targeting now. Advantage+ and broad audiences do the work that detailed interest stacks used to, which means the variable you actually control is the creative. The brands that win on Facebook and Instagram are not the ones with clever audience tricks. They are the ones feeding the algorithm a steady stream of hooks, angles and formats that stop the scroll.

Most accounts we inherit are spending well and learning slowly. A handful of ads carrying the whole budget, no real testing rhythm, and reporting that trusts whatever number Meta puts on the screen. After the iOS privacy changes, that number is usually wrong, so spend creeps up while the books say something different.

We run paid social as a connected system, not a set of isolated campaigns. Facebook and Instagram sit alongside the rest of the paid media mix, and we measure them on incremental revenue rather than platform-reported conversions. Start with a free audit and we will show you where the creative, the funnel or the tracking is holding the account back.

Frame · Manifesto · 3 positions
// the position

What it takes to scale on Meta now

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Creative is the new targeting

Automated bidding has flattened the old targeting advantage, so the creative is what decides whether an ad works. We test hooks, angles and formats across user-generated content (UGC), static and video, then read the data at the ad level rather than the campaign level. The winners get more budget, the losers get cut quickly, and the rhythm never stops. A steady feed of fresh creative is what keeps CAC from drifting up as audiences tire.

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A funnel, not a single push

Asking cold traffic to buy on the first impression wastes budget. We build the full path: top of funnel to introduce the brand, middle of funnel to nurture interest, and bottom of funnel to retarget the people who already engaged. Each stage gets its own creative and message, so spend matches intent and you stop paying prospecting prices for people who were already close to buying.

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Measurement after iOS

Since the iOS privacy changes, Meta's in-platform reporting over-counts conversions and hides where the revenue really comes from. We set up the Conversions API (CAPI) for server-side tracking and read performance against clean Google Analytics 4 (GA4) and incrementality, not the platform's own scorecard. The result is a true cost per acquisition you can defend to finance, not a flattering number that falls apart at month end.

Frame · Capabilities · 6 pillars
// capabilities

What our Facebook and Instagram work covers

The work that turns paid social spend into measured revenue.

See how paid social fits the full paid media system
  • 01

    Direct-response copy and hooks

  • 02

    UGC and creative production

  • 03

    Audience testing and scaling

  • 04

    Retargeting and retention funnels

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    Catalogue and Advantage+ shopping

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    Creator partnerships and whitelisting

Frame · Method · 4-phase flow
// a repeatable rhythm

How we run Facebook and Instagram ads

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01. Audit and baseline

We tear down the existing account, check the Conversions API and pixel setup, and set a true baseline for CAC and return on ad spend (ROAS). Most accounts are reporting more revenue than the books show, so we fix the measurement before we touch the spend.

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02. Offer and creative strategy

We map your customer, sharpen the offer, and brief the hooks and angles worth testing. Creative is the biggest lever on Meta, so this is where most of the thinking goes, not in audience settings the algorithm now controls.

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03. Test at volume

We launch structured creative tests across UGC, static and video, reading results at the ad level. We kill underperformers fast and keep a pipeline of fresh concepts coming, so the account never runs dry on the variations that actually move CAC.

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04. Scale on incrementality

Once the unit economics hold, we put budget behind the winning creative and scale against incremental revenue, not last-click reporting. We protect margin as spend grows and rerun the audit each quarter to raise the floor.

Frame · FAQ · 7 questions
// honest answers

Facebook and Instagram ads questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

Yes, but the playbook has changed. The iOS privacy updates broke a lot of the old pixel-based tracking, so success now depends on strong creative and clean first-party data. We set up the Conversions API for server-side tracking and measure performance against incrementality and GA4 rather than Meta's in-platform numbers, which tend to over-report. With that in place, Facebook and Instagram remain two of the most efficient channels for reaching customers at scale.
As a guide, paid social campaigns need around 3,000 pounds per month in media to gather enough conversion data for reliable optimisation. Below that, the algorithm cannot learn fast enough to read creative tests properly. The right figure depends on your margins, average order value and how many creatives you want in rotation, all of which we size during the free audit.
Yes. Creative is the single biggest performance lever on Meta now that bidding is automated, so we produce the hooks, copy, static and video in-house and source UGC where it fits the brand. We test concepts at volume, retire the ones that underperform quickly, and concentrate budget on the variations that lower CAC. A steady supply of fresh creative is what keeps an account scaling instead of stalling.
Both run through the same Meta Ads platform, so you manage them in one place and the algorithm serves your budget wherever it performs best. The difference is in audience and format. Instagram skews toward visual, mobile-first formats like Reels and Stories, while Facebook reaches a broader demographic across feed and marketplace. We build creative for each placement rather than reusing one asset everywhere, then let the data decide where the spend works hardest.
Paid social moves faster than organic search. With clean tracking and the right account structure, most accounts show meaningful signal within 7 to 14 days as the early creative tests resolve, and a clearer efficiency trend within 30 to 90 days once the winners are scaling. We tell you the truth on day one and prove it with numbers, not promises, so you always know whether the spend is working.
We report on CAC, ROAS, marketing efficiency ratio (MER) and incremental revenue, tied back to server-side tracking and clean GA4. We do not count platform-reported conversions or vanity metrics like reach and engagement as success. If the spend is not adding profit, we say so and change the approach rather than reporting a flattering number that does not match your bank statement.
Yes, and we prefer to. Facebook and Instagram work best as part of a connected paid media system rather than a silo. We coordinate creative and budget with the rest of your [paid media](/services/paid-media) so the channels compound instead of competing, and we measure incrementality across the whole mix so you can see what paid social genuinely adds rather than what it claims credit for.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See where your paid social is leaking

Send us your Meta account, your targets and your current tracking setup. In the free audit we will show you where the creative is stalling, where CAC is drifting up, and the highest-leverage fixes, before we ever send a proposal. Senior team, full transparency, no fixed packages.

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