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Service · SEO

Get cited by AI search, not just ranked.

KreativeHub runs generative engine optimisation (GEO) for medium and enterprise brands. We optimise the entities, structured data and authority that AI engines trust, so your brand is surfaced and cited inside AI search answers like Google AI Overviews, ChatGPT and Perplexity. The outcome is visibility and qualified demand as buyers shift from links to answers.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

Search is moving from links to answers

Buyers no longer only scan ten blue links. They read Google AI Overviews, ask ChatGPT, Gemini and Perplexity, and act on the answer they are given. If your brand is not inside that answer, you are invisible at the moment of decision, even when you still rank on page one.

Generative engine optimisation (GEO) is how we fix that. Where classic SEO earns rankings, GEO earns citations: it makes your brand a trusted, well-structured source that Large Language Models (LLMs) can understand, quote and attribute. Answer engine optimisation (AEO) is the companion discipline, focused on winning the direct answer to a specific question.

GEO is not a replacement for SEO, it is the next layer of it. It sits on top of the technical SEO foundations and content that already earn you rankings, then optimises both to be machine-readable and citable. We build GEO into your wider SEO programme so AI visibility compounds with the organic revenue you already earn. Not sure where you stand in AI answers today? Start with a free audit.

Frame · Manifesto · 3 positions
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How we make your brand citable.

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Entity optimisation

AI models understand the world through entities: brands, people, products, places. We define your brand and products as clear, consistent entities across your site, your structured data and the wider web, so AI engines know exactly who you are and connect you to the topics you should own. Strong entities are the difference between being recognised as a source and being ignored.

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Structured data and machine-readability

LLMs reward content they can parse without guessing. We apply schema markup, clean information architecture and explicit context so AI engines can extract your answers accurately and attribute them to you. This is the same work that strengthens classic rankings, which is why GEO and SEO compound rather than compete.

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Authority and citations

AI engines cite sources they trust. We build that trust through digital PR, mentions and citations on high-authority publications relevant to your market, plus genuinely useful content that answers real buyer questions better than anyone else. Earned authority is what gets your brand quoted in an AI answer instead of a competitor.

Frame · Capabilities · 6 pillars
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What GEO covers.

The work that turns your brand into a source AI engines trust and cite.

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    Entity optimisation and Knowledge Graph

  • 02

    Structured data and schema markup

  • 03

    Direct answer and AEO optimisation

  • 04

    Brand authority and digital PR

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    Citation tracking and management

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    Multimedia and AI-readable content

Frame · Method · 4-phase flow
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How we run GEO.

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01. Diagnose

We test how AI engines see you now. We run prompts across AI Overviews, ChatGPT, Gemini and Perplexity to see where you are cited, where a competitor is cited instead, and where your brand is missing from answers that should mention you. Then we size the gap.

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02. Structure

We make your brand machine-readable. We fix entities, schema and information architecture so AI engines can understand, extract and attribute your content correctly, building on your existing technical and content foundations rather than starting from scratch.

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03. Earn authority

We build the trust signals AI engines reward. Through digital PR, citations and content that answers real buyer questions, we earn the mentions on authoritative sources that get your brand quoted in AI answers.

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04. Measure and iterate

We track your share of AI answers over time. We monitor citations and visibility across the major engines, report on where you are winning and losing answers, and keep optimising as the models and your competitors move.

Frame · FAQ · 7 questions
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GEO questions, answered.

Every question we get asked on first calls. Answered in writing — decide before you book.

Generative engine optimisation (GEO) is the practice of optimising your brand, content and data so AI search engines surface and cite you in their answers. Where classic SEO earns rankings in a list of links, GEO earns citations inside AI Overviews, ChatGPT, Gemini and Perplexity. It works by strengthening the entities, structured data and authority signals that Large Language Models use to decide which sources to trust and quote.
GEO (generative engine optimisation) is about being cited as a trusted source across AI-generated answers in general. AEO (answer engine optimisation) is narrower, focused on winning the direct answer to a specific question, such as a featured snippet or a voice result. They overlap heavily and we run them together, because the same entity, structured data and authority work feeds both.
No. SEO is not dead, it is expanding. AI engines still pull heavily from the organic results and content that good SEO produces, so strong technical SEO and content are the foundation GEO builds on. The shift is that ranking is no longer enough on its own. You also need to be the source the AI quotes, which is exactly what GEO adds.
Classic SEO optimises to rank a page in search results. GEO optimises so an AI engine understands your brand as an entity, can read your content without ambiguity, and trusts you enough to cite you in a generated answer. In practice the work overlaps: clean structured data and earned authority help both. GEO simply adds the entity and citation layer that AI answers depend on.
Yes. We run structured prompts across the major AI engines and track where your brand is cited, where a competitor is cited instead, and how your share of answers changes over time. We report this alongside your organic performance, so you can see AI visibility moving in the same view as rankings, traffic and revenue.
For most, yes. Buyers in considered, higher-value categories increasingly research through AI answers before they ever click a link, so being absent from those answers costs you visibility at the decision point. Medium and enterprise brands with established authority are also best placed to win citations quickly, because AI engines favour trusted, well-structured sources. We build GEO into your SEO rather than selling it as a separate add-on.
Structured data and entity fixes can change how AI engines read you within weeks, and citations often follow over the next two to three months as authority work lands and the models refresh. Like SEO, GEO compounds: the more consistently your brand is recognised and trusted, the more answers you win. We report on citation share every month so you see progress, not promises.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See where you stand in AI search.

Tell us your category and we will show you where your brand is cited in AI answers today, where a competitor is winning instead, and the highest-leverage GEO moves to fix it. Senior team, full transparency, no fixed packages.

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