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Frame 01 · Cover
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Service · SEO

Ecommerce SEO that grows revenue, not just traffic.

KreativeHub is a UK ecommerce SEO agency for medium and enterprise stores. We fix the crawl budget, faceted navigation, duplicate content and product page problems that hold large catalogues back, then optimise the pages that actually drive sales. The outcome is organic search that compounds into revenue, conversion and average order value.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

Ecommerce SEO is a scale problem before it is a content problem

Search Engine Optimisation (SEO) for an online store is a different discipline from a brochure site. You are not optimising ten pages, you are optimising thousands of product and category pages, plus the filters, sorts and variants that multiply them. Get the architecture wrong and you waste crawl budget, bloat the index with near-duplicate pages, and bury the products that actually sell.

The revenue lives in the detail. High-intent product and category searches convert far better than top-of-funnel terms, so the work is to make those pages crawlable, indexable and genuinely better than the marketplace listings they compete with. Faceted navigation, canonicalisation, product schema and internal linking are where the wins are, not another blog post.

We work as an extension of your team, not an agency that hands over a PDF and disappears. We find what is capping organic revenue across the catalogue, prioritise the fixes by commercial impact, and stay in to make sure they ship. E-commerce SEO is one part of a connected system: it draws on our work across Technical SEO and SEO Content, and is protected through replatforms by SEO Migrations, all anchored by the SEO hub. Start with a free ecommerce SEO audit.

Frame · Manifesto · 3 positions
// the position

What large catalogues get wrong.

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Technical scalability at catalogue size

We optimise your site architecture so thousands of pages do not exhaust your crawl budget. We make sure search engines reach your important products and categories first, keep low-value and out-of-stock pages out of the index, and route authority to the pages that earn revenue. On a large store, crawl efficiency is often the single biggest lever on organic visibility.

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Faceted navigation done properly

Filters and sorts are great for shoppers and a common disaster for SEO. Every combination of colour, size and price can spawn a near-duplicate URL, multiplying thin pages and burning crawl budget. We implement canonicalisation, parameter handling and robots directives that keep the useful filter pages indexable and stop the rest from bloating your index.

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Product and category pages that convert

Rankings only pay off when the page sells. We optimise product titles, descriptions, images and structured data so listings earn the click in search and convert it on site. We treat category pages as commercial landing pages, not afterthoughts, which lifts both organic traffic and conversion rate (CVR) on the terms with real buying intent.

Frame · Capabilities · 6 pillars
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What our ecommerce SEO covers

The work that decides whether a large catalogue ranks and sells.

See how ecommerce SEO fits the full SEO system
  • 01

    Product page optimisation

  • 02

    Category and collection structure

  • 03

    Faceted navigation SEO

  • 04

    Duplicate content control

  • 05

    Product and review schema

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    Internal linking at scale

Frame · Method · 4-phase flow
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How we run ecommerce SEO

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01. Technical audit

We crawl your store with enterprise-grade tools and review your logs, analytics and search footprint. We find the index bloat, crawl waste and faceted-navigation issues that are common on large catalogues and quietly cap organic revenue, then size the opportunity.

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02. Architecture and structure

We organise categories, collections and internal links so the store captures both broad head terms and the long tail of product demand. Clean structure sends crawl budget and authority to the pages that earn the most revenue.

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03. On-page at scale

We optimise product titles, descriptions, metadata and structured data across the catalogue, using templates and rules so the work holds across thousands of pages without becoming thin or repetitive.

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04. Authority and reporting

We build links to your priority category pages to lift their ranking power, and we report in revenue, conversion and average order value, not pageviews, so you can see the organic return your investment is compounding.

Frame · FAQ · 7 questions
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Ecommerce SEO questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

Yes. We have deep experience across all major ecommerce platforms, including Shopify and Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce and custom and headless builds. The SEO principles are the same, but the implementation differs by platform, so we work within your stack and alongside your developers rather than forcing a rebuild.
The difference is scale and architecture. A normal site has a handful of pages; an online store has thousands of product and category pages, plus the filters and variants that multiply them. The work centres on crawl budget, faceted navigation, duplicate content and product schema, and the highest-converting terms are commercial product and category searches, not blog topics.
Faceted navigation is the set of filters and sorts shoppers use to narrow products by colour, size, price and so on. Each combination can create a separate URL, which spawns thousands of near-duplicate, low-value pages that waste crawl budget and dilute ranking signals. We control it with canonicalisation, parameter handling and robots directives so the useful pages stay indexable and the rest do not bloat your index.
Technical fixes such as crawl and indexation can lift performance within weeks, especially on large stores wasting crawl budget. Meaningful movement on commercial terms usually shows from month 3 to 6, and the real compounding builds from month 6 onward as architecture, content and authority work together. We report progress in revenue terms every month against an honest timeline.
Both, and the balance depends on where your revenue and opportunity sit. Category and collection pages usually capture the highest-volume commercial terms, while product pages win the long tail and the highest-intent searches. We prioritise by commercial impact across the catalogue rather than treating every page the same.
Yes. We work with medium and enterprise stores across large catalogues, multiple markets and complex platforms, including headless and multi-store setups. We pair the audit with senior specialists on your account, not juniors learning on your budget, and we coordinate directly with your developers and trading team so fixes ship correctly across thousands of pages.
Yes. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) depend on AI engines being able to crawl, parse and trust your product data. Clean product and review schema, fast pages and a sound architecture make your listings easier for tools like Google AI Overviews and shopping assistants to understand and cite, so the same technical foundations protect both classic rankings and AI visibility.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

Where is your catalogue leaking sales?

Tell us where your store is leaking organic revenue and we will run a free ecommerce SEO audit, then show you the highest-impact fixes across your catalogue ranked by commercial return before you commit to anything. Senior team, full transparency, no fixed packages.

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