Studio›Services›paid-media›google ads management
Apply
Frame 01 · Cover
page.coverv.26
Service · Paid Media

Google Ads that buys profit, not just clicks.

KreativeHub is a senior-led UK Google Ads management agency for medium and enterprise brands. We run Search, Shopping, Performance Max and YouTube around your margin and customer acquisition cost (CAC), not the platform's vanity metrics, so spend captures the demand that actually converts. Start with a free Google Ads audit.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

Google Ads is the best channel you can also waste the fastest

Google Ads puts you in front of people at the exact moment they search for what you sell. That is its power, and it is also why so much budget leaks. Broad match left unchecked, weak ad copy, Performance Max pointed at blended return on ad spend (ROAS), and bidding handed entirely to the platform. The account spends, the dashboard looks busy, and profit quietly goes nowhere.

We approach it differently. We bid around the margin in your products, sculpt out the searches that never convert, and keep human judgement on top of Google's automation rather than letting it run the account on autopilot. The aim is not more clicks. It is lower CAC and more revenue you can defend in a finance meeting.

Google Ads is one part of a connected paid system. It works alongside the rest of our paid media work, and most accounts that come to us need the measurement underneath cleaned up first. Start with a free Google Ads audit and we will show you where the spend is leaking before you commit to anything.

Frame · Manifesto · 3 positions
// the position

Where Google Ads budget leaks

pos.bidding01
01

Bidding the margin, not the platform

Automated bidding optimises to whatever target you give it, and most accounts give it the wrong one. We feed Google accurate conversion values tied to your real margins, then bid to profit rather than a blended ROAS that hides loss-making products. The same campaign can look healthy on a dashboard and lose money on the products that matter, so we make the platform optimise to figures that reflect your business.

pos.search02
02

Search terms that actually convert

Match types and Performance Max pull in searches that look relevant and never buy. We build tightly themed ad groups so the keyword, the ad and the landing page line up, then run negative keyword sculpting continuously to cut the queries draining budget. Tight relevance lifts Quality Score, which lowers cost per click and stretches the same budget further.

pos.tracking03
03

Tracking you can trust

Google Ads is only as good as the data feeding it. If conversions are double-counted, missing, or measured last-click, every bidding decision after that is built on sand. We check tracking before we touch bids: clean conversion actions, server-side tagging where it helps, and values that match what lands in the bank, so the account optimises toward real revenue.

Frame · Capabilities · 6 pillars
// capabilities

What our Google Ads management covers

The campaign types and levers that decide whether your spend turns into profit.

See how Google Ads fits the full paid media system
  • 01

    Search campaign strategy and management

  • 02

    Shopping and Performance Max optimisation

  • 03

    Display and remarketing

  • 04

    YouTube and video campaigns

  • 05

    Competitor and brand defence

  • 06

    Product feed management and optimisation

Frame · Method · 4-phase flow
// a repeatable rhythm

How we run Google Ads management

phase.01
01

01. Audit and baseline

We tear down the existing account, search terms, tracking and attribution, then set a true baseline for CAC and ROAS. We find the wasted spend and the demand you are missing, and size what each fix is worth before we change anything.

phase.02
02

02. Restructure for relevance

We rebuild campaigns around margin and high-intent demand, with tightly themed ad groups, negative keyword sculpting and Performance Max structured so it cannot quietly cannibalise your brand or your best products.

phase.03
03

03. Launch with clean tracking

We go live once conversion tracking is accurate and values reflect real margin. Ad copy, bidding strategy and audiences ship together, so the account optimises toward profit from day one rather than chasing clicks.

phase.04
04

04. Scale what holds

We push budget behind the campaigns, keywords and creatives that lower CAC, cut the ones that do not, and rerun the audit each quarter. Growth has to protect margin, not erode it, so we scale against incremental revenue rather than last-click reporting.

Frame · FAQ · 7 questions
// honest answers

Google Ads questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

As a guide, a Google Ads account needs around 3,000 pounds per month in media to gather enough conversion data for reliable optimisation. Below that, the figures are too thin to bid on with confidence. The right number depends on your margins, average order value and how competitive your auctions are, all of which we size in the free audit before recommending a budget.
We scope the engagement around the problem rather than selling a fixed package. Fees are based on the work and the account size, and we are transparent about what you pay and why. We do not lock you into long contracts or tie the fee purely to a percentage of spend, which can reward us for spending more rather than spending well.
Google Ads management is pay per click (PPC) work focused specifically on Google: Search, Shopping, Performance Max, Display and YouTube. A PPC agency usually covers paid search and paid social across multiple platforms. We do both. This page is the Google Ads detail; the wider [paid media](/services/paid-media) work covers Meta, LinkedIn and TikTok alongside it when the channel mix calls for it.
Yes, and these are where a lot of retail budget leaks. Performance Max can quietly absorb brand traffic you would have won for free and report it as new revenue. We structure it so it earns incremental sales, tune the product feed because feed quality drives Shopping performance, and bid around product margin rather than a blended ROAS that hides your weakest lines.
Google AdWords was renamed Google Ads in 2018, and the platform has changed a great deal since then. Manual keyword bidding has largely given way to automated bidding and Performance Max, so the skill now sits in feeding the machine accurate data, structuring campaigns well and keeping human oversight on top. The principle is the same: capture high-intent demand profitably.
Paid search moves faster than organic. With clean tracking and a sound account structure, most accounts show meaningful signal within 7 to 14 days and a clearer efficiency trend across the first 30 to 90 days as the bidding gathers data. We tell you what is realistic for your auctions on day one and prove progress with numbers, not promises.
Yes. We work in your own Google Ads account, not a hidden agency account you cannot access. You keep full ownership of the account, the history and the data, and you can see every change we make. If we ever part ways, nothing leaves with us, which is how a senior partnership should work.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See where your Google Ads spend is leaking

Send us your account, your targets and your tracking setup. In the free Google Ads audit we will show you where CAC is bleeding, which searches are wasting budget, and the highest-leverage fixes, before we ever send a proposal. Senior team, full transparency, no fixed packages.

01taken02taken03open04open05open