StudioServicespaid-mediaecommerce and shopping ads
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Service · Paid Media

Shopping ads that sell on margin, not just clicks.

KreativeHub is a UK Google Shopping and ecommerce PPC agency for medium and enterprise retailers. We rebuild your product feed, structure campaigns by margin and product type, and run Performance Max around the profit in each order, not blended return on ad spend. The result is shopping spend that grows revenue without quietly eroding margin.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

studio note
Frame · Notes

For retailers, the product feed is the campaign

Google Shopping does not run on keywords. It runs on your product feed. If your titles, attributes and prices are wrong or thin, Google shows your products against the wrong searches, or does not show them at all. No amount of bidding fixes a feed that misrepresents what you sell.

Most ecommerce accounts we audit have the same problem underneath. Performance Max is left to its own devices, best-sellers and dead stock share the same budget, and success is judged on blended return on ad spend (ROAS) that hides which products actually make money. Spend goes up, profit does not.

We work as an extension of your trading and marketing team, not an agency that sets PMax live and walks away. We rebuild the feed, split campaigns by margin and product type, and feed Google clean signals so it finds buyers who convert. This is one channel inside our paid media system, and it pairs with everything else you run. Start with a free ecommerce audit.

Frame · Manifesto · 3 positions
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Where shopping spend leaks profit

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Your feed decides where you show up

The feed is the foundation, so we treat it like one. We rewrite product titles to lead with the attributes buyers search for, fill missing categories and identifiers, and fix the data that gets products disapproved. A clean, well-structured feed matches your products to higher-intent searches and lifts both impression share and click quality before we touch a single bid.

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Performance Max, run on your terms

Performance Max (PMax) is a black box if you let it be. We give it the asset groups, audience signals and product segmentation it needs to find customers across Search, Shopping, YouTube and Discover, then split campaigns so high-margin lines are not subsidising loss-makers. You keep control of where budget goes instead of handing it to the algorithm and hoping.

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Healthy Merchant Center, products staying live

A suspended Merchant Center account takes your products off the shelf overnight. We monitor disapprovals, warnings and policy flags, fix the data and site issues behind them, and keep your catalogue eligible. We also implement a Comparison Shopping Service (CSS) partner where it makes sense, which can cut your Shopping cost per click in Europe.

Frame · Capabilities · 6 pillars
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What our Google Shopping work covers

The work that turns a product catalogue into profitable shopping campaigns.

See how shopping ads fit the full paid media system
  • 01

    Google Merchant Center management

  • 02

    Product feed optimisation and segmentation

  • 03

    Performance Max strategy and control

  • 04

    Dynamic remarketing across the catalogue

  • 05

    CSS partner setup to lower Shopping CPCs

  • 06

    Product review and rating aggregation

Frame · Method · 4-phase flow
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How we run ecommerce PPC

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01. Feed and account audit

We check the quality of your product data, find missing or weak attributes, and review how Merchant Center and your campaigns are set up. We map which products carry margin and which are quietly draining budget, so we know where the profit and the waste actually sit.

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02. Rebuild the feed

We rewrite titles to match how people search, fill the gaps in your product data, and fix the issues that cause disapprovals. A stronger feed earns better placements and cheaper clicks before we change a single bid, so the structure work that follows starts from solid ground.

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03. Structure by margin

We split campaigns by margin, product type and performance rather than lumping the whole catalogue together. Best-sellers, new lines and low-margin stock get their own budgets and targets, so you can read each one honestly and stop high-margin products from funding the rest.

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04. Scale on profit

Once the unit economics hold, we push budget behind the products and segments that return real profit, expand into new shopping surfaces, and protect margin as volume grows. We rerun the audit each quarter so the gains compound instead of drifting back.

Frame · FAQ · 7 questions
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Ecommerce and shopping ads, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

Search ads are text adverts triggered by keywords you bid on. Google Shopping ads are product listings with an image, price and title, generated from the product feed you submit to Google Merchant Center, not from keywords. For retailers, Shopping usually drives the majority of paid revenue, which is why feed quality matters more than bidding.
For Shopping in the UK and Europe, a Comparison Shopping Service (CSS) partner is usually worth it. Running through one can cut your Shopping cost per click compared with buying directly through Google, which means more clicks and revenue for the same budget. We set this up as part of the engagement where the maths works for your account.
We never leave Performance Max as one campaign for the whole catalogue. We segment products by margin and performance, set sensible target return on ad spend (ROAS) by segment, feed it strong assets and audience signals, and exclude brand traffic that would otherwise flatter the numbers. That keeps PMax working on incremental sales instead of buying conversions you would have won anyway.
The feed is what Google reads to decide which searches your products appear against. Weak titles, missing attributes or wrong categories mean your products show for the wrong queries or get filtered out entirely. Fixing the feed lifts impression share and click quality across every Shopping and Performance Max campaign, so it is the first thing we rebuild.
As a guide, shopping campaigns need around 3,000 pounds per month in media to gather enough conversion data for reliable optimisation. The right figure depends on your margins, catalogue size and how competitive your categories are, which we size during the free audit before recommending any spend.
Yes. We work with medium and enterprise retailers across large catalogues, multiple markets and feed-driven platforms. We pair the account with senior specialists rather than juniors learning on your budget, and we coordinate directly with your trading, merchandising and development teams so feed and campaign changes ship cleanly.
Feed fixes and structure changes often improve impression share and click quality within the first 2 to 3 weeks. A clearer efficiency trend on profit usually takes 30 to 90 days as campaigns gather data and Performance Max settles. We tell you the truth on day one and prove progress with numbers, not promises.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See where your shopping spend is leaking

Send us your Merchant Center, feed and current Shopping campaigns. In the free ecommerce audit we will show you the feed issues holding back impressions, where Performance Max is buying low-value conversions, and the products quietly losing money, before you commit to anything. Senior team, full transparency, no fixed packages.

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