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Service · Ecommerce

Your second order is where the profit is.

KreativeHub is an email and SMS marketing agency for medium and enterprise brands. We build the automated flows, segmentation and campaign calendar that turn one-time buyers into repeat customers, so your lifetime value climbs and the money you spend on acquisition finally pays back more than once.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

Acquisition gets you the first order. Retention pays for the next ten

Most stores pour budget into winning a customer, then let them go quiet after one purchase. That is the most expensive way to run an ecommerce brand. A repeat buyer costs nothing to reacquire, spends more per order on average, and lifts the lifetime value (LTV) that decides how hard you can bid on paid.

We build the email and SMS programme that keeps those customers buying. Not a newsletter you send when someone remembers to, but a connected system of automated flows, sharp segmentation and a campaign calendar that earns revenue on its own. Welcome series, abandoned cart, post-purchase, win-back: the messages that do the quiet work while your team focuses elsewhere.

Retention is one part of how we grow a store. It compounds with the conversion and average order value work in the ecommerce hub, because a customer who converts well and spends more is also the one worth keeping. We scope around your numbers, not a fixed package. Start with a free audit.

Frame · Manifesto · 3 positions
// the position

Where repeat revenue comes from

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Flows do the heavy lifting

The biggest share of email and SMS revenue comes from automated flows, not one-off campaigns. We build and tune the core set: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment and win-back. Each one fires on real behaviour, so the right message reaches the right customer at the moment they are most likely to buy, around the clock, without anyone hitting send.

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Stop blasting the whole list

Sending the same message to everyone trains people to ignore you and quietly damages your deliverability. We segment by behaviour and value: new subscribers, repeat buyers, VIPs, lapsing customers, window shoppers. Relevant messages to smaller, sharper segments earn more revenue per send and protect the inbox placement the whole programme depends on.

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SMS for the moments that matter

SMS is intimate and expensive to get wrong, so we use it with intent. Time-sensitive offers, restock and delivery alerts, VIP early access: the messages worth interrupting someone's day for. Paired with email rather than competing with it, SMS lifts the response on launches and promotions without burning the goodwill that makes people stay subscribed.

Frame · Capabilities · 6 pillars
// capabilities

What our retention work covers

The email and SMS work that turns first orders into repeat revenue.

See how retention fits the wider ecommerce system
  • 01

    Email marketing and Klaviyo builds

  • 02

    SMS marketing across the major platforms

  • 03

    Automated flow strategy and builds

  • 04

    Behavioural and value-based segmentation

  • 05

    Campaign calendar and promotions

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    Deliverability and inbox placement

Frame · Method · 4-phase flow
// a repeatable rhythm

How we build your retention programme

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01. Audit and deliverability check

We review your current flows, segmentation and sending health, and look at how much revenue email and SMS actually drive today. If your deliverability is poor, we fix that first, because no amount of clever copy helps when messages land in spam.

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02. Build the core flows

We set up or rebuild the automations that earn the most: welcome, abandoned cart, browse abandonment, post-purchase and win-back. These run on their own and recover revenue you are currently leaving on the table.

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03. Plan the campaign calendar

We map a promotional calendar around your trading year, with the right cadence for your audience and a clear reason to open every send. Email and SMS work together rather than doubling up on the same message.

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04. Test and compound

We A/B test subject lines, send times, offers and segments, then feed what wins back into the flows. Retention compounds over a quarter, so each round of testing raises the revenue floor the whole programme sits on.

Frame · FAQ · 7 questions
// honest answers

Retention questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

An email marketing agency builds and runs the email programme that keeps your customers buying. At KreativeHub that means automated flows like welcome, abandoned cart and post-purchase, behavioural segmentation, a campaign calendar, and the deliverability work that keeps you out of spam. We pair it with SMS and connect the whole thing to the rest of your ecommerce performance, so retention lifts lifetime value rather than running as an isolated channel.
Acquisition wins a customer for the first time, usually through paid media or organic search. Retention keeps that customer buying afterwards through email and SMS. Acquisition is the expensive part; retention is where the margin lives, because a repeat buyer costs nothing to reach again and tends to spend more per order. The two work together: stronger retention raises lifetime value, which lets you spend more confidently on acquisition.
Klaviyo is where a lot of medium and enterprise ecommerce brands run their email and SMS, and we know it well. We are not tied to it. We work across the major email and SMS platforms and care more about the strategy underneath, the flows, segments and calendar, than the logo on the dashboard. If you are on a different tool, or a migration is the right call, we handle that without losing your historical data.
There is no single number that fits every brand. Cadence depends on your margins, your range and how engaged your list is. As a starting point, most ecommerce brands land somewhere around one to three campaigns a week alongside their automated flows, then we adjust based on engagement and unsubscribe rates. The goal is consistency with a real reason to open, not volume for its own sake.
We fix it before we scale sending. Poor inbox placement usually comes from sending to disengaged contacts, weak authentication or a damaged sender reputation. We clean the list, set up proper authentication, warm the sending domain where needed and tighten segmentation so you only message people who want to hear from you. Good deliverability is the foundation; without it, every other improvement is wasted.
The core flows start recovering revenue within the first few weeks of going live, because they capture demand that is already there, like abandoned carts and post-purchase upsells. Campaign performance improves as we learn your audience, and the bigger retention gains, higher repeat purchase rate and lifetime value, compound over a quarter or two. We tell you the realistic timeline for your store after the audit.
Yes. We work with medium and enterprise brands managing large, segmented lists, multiple markets and high sending volumes. Senior specialists own your account rather than juniors learning on your revenue, and we coordinate with your ecommerce, trading and data teams so retention reporting lines up with the numbers your finance team trusts.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

Turn first orders into repeat revenue

Tell us how your email and SMS perform today and we will run a free audit, then show you where the easy retention revenue is hiding, from broken flows to weak segmentation, before you commit to anything. Senior team, full transparency, no fixed packages.

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