A generic homepage is where good traffic goes to bounce
Most stores run paid social, paid search, email and organic into the same handful of pages. A first-time visitor from a TikTok ad lands on the exact page as a returning customer who already knows the brand. One of them is in the wrong place, and usually both are.
The gap shows up in the numbers. A homepage that converts cold traffic at 2% is leaving most of the spend on the table. A purpose-built funnel for that audience, with a landing page that matches the ad, a clear offer and a path that removes every reason to hesitate, can convert several times higher on the same clicks.
We build those funnels and the personalisation behind them. Landing pages that pick up exactly where the ad left off. Quiz funnels that help shoppers self-select the right product and hand you their email on the way. Offer pages that make the buying decision easy. And rules that change what a visitor sees based on where they came from, what they browsed and whether they have bought before.
This works because it sits on top of the rest of your store, not beside it. Funnel work compounds with the conversion rate optimisation, average order value optimisation and retention work in the wider ecommerce system. Start with a free audit and we will show you where your funnels are leaking first.