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Service · Ecommerce

Get every order to pull its weight.

KreativeHub helps medium and enterprise stores increase average order value (AOV), the average revenue per order. We use product bundling, upsells and cross-sells that fit how people actually shop, so each basket is worth more without scaring buyers off at checkout. The result is more revenue from the traffic you already pay for.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

The cheapest revenue you have is the order already in the cart

Winning a new customer is the expensive part. You have paid for the click, the session and the trust. Once someone is buying, getting them to add one more item, or trade up to a better version, costs you almost nothing. That is what average order value (AOV) optimisation is about: lifting the revenue per order from the buyers you already have.

Most stores leave this money on the table. They bolt on a generic upsell app, point it at every product, and wonder why conversion dips. Done badly, upsells annoy people and slow the path to purchase. Done well, they feel like a helpful suggestion at the right moment, and they raise the order total without you spending another pound on acquisition.

We treat AOV as part of the wider revenue picture, not a standalone trick. A higher average order value lifts revenue per session, which lowers your effective customer acquisition cost (CAC) and lets you bid harder on paid. It connects directly to conversion and retention work across the ecommerce hub. Start with a free ecommerce audit and we will show you where the basket is leaking value.

Frame · Manifesto · 3 positions
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Where order value actually grows

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Bundling people want to buy

We look at what your customers already buy together, then build bundles around those real affinities rather than guesswork. A starter kit, a refill pack, a matched set. The customer gets a clear reason to buy more in one go, usually at a small saving, and your order value climbs while the discount stays inside your margin.

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Upsells at the right moment

Timing decides whether an upsell helps or irritates. We place the trade-up where it makes sense: a larger size on the product page, a premium tier in the cart, a one-click add after checkout when the card details are already in. The buyer has committed, so a relevant offer lands as a convenience, not a hard sell.

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Cross-sells and free-shipping thresholds

Cross-sells suggest the obvious companion product, the case for the phone, the brushes for the palette. A free-shipping progress bar nudges shoppers to add one more item to clear the threshold. Both work because they answer something the customer was already half-thinking, rather than pushing an unrelated product at them.

Frame · Capabilities · 6 pillars
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What AOV optimisation covers

The merchandising and offer work that lifts revenue per order.

See how AOV fits the wider ecommerce system
  • 01

    Product bundling and kits

  • 02

    One-click post-purchase upsells

  • 03

    Cross-sell recommendations

  • 04

    Pricing and tiering strategy

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    Free-shipping thresholds and cart nudges

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    Subscription and replenishment models

Frame · Method · 4-phase flow
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How we raise your order value

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01. Read the purchase data

We dig into your order history to find which products sell together, where baskets stall, and which customers already buy more than the rest. Those patterns tell us where the realistic AOV gains are, before we touch a single offer.

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02. Design the offers

We build the bundles, upsell tiers, cross-sell rules and shipping thresholds that match how your customers actually shop. Each offer is sized against the margin it gives up, so a bigger basket still means more profit, not just more revenue.

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03. Build it on your store

We set up the apps, logic and placements on your platform and write the copy that makes each offer feel helpful. We keep the checkout fast, because a clumsy upsell that drags conversion down is a loss, not a win.

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04. Measure and refine

We track AOV alongside conversion rate and total revenue, never one in isolation. If an offer lifts basket size but costs you orders, we change it. We keep the offers that genuinely add revenue and cut the ones that do not.

Frame · FAQ · 7 questions
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AOV questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

Average order value (AOV) is the average amount a customer spends per order, total revenue divided by number of orders. It matters because lifting it grows revenue from the traffic you already have, with no extra spend on acquisition. A higher AOV raises revenue per session and lowers your effective customer acquisition cost (CAC), which is why it is one of the fastest levers in ecommerce.
Not when they are relevant and well timed. The problems come from generic apps that push unrelated products at every shopper. We base every offer on what your customers actually buy together and place it where it helps, such as a one-click add after checkout. A good suggestion reads as convenience, not pressure, and we monitor conversion to make sure it stays that way.
Bundling, cross-sells and shipping thresholds can move average order value within the first 30 to 60 days, because they affect orders as soon as they go live. Subscription and replenishment changes compound more slowly over a quarter. We tell you the realistic timeline for your store on day one, based on your order data and margins.
We never judge AOV on its own. We track it alongside conversion rate and total revenue, so we can see if an offer is growing baskets at the cost of orders. If a placement slows the path to purchase or pushes too hard, we change or remove it. The goal is more total revenue, not a bigger number on one metric while another quietly drops.
No. We work across Shopify, BigCommerce, Magento, commercetools and custom stacks. Bundling, upsells, cross-sells and thresholds work on all of them, though the apps and build details differ. We choose the lightest setup that does the job, because a slow or cluttered store undoes the value any offer adds.
Blanket discounting trains customers to wait for sales and erodes your margin. AOV optimisation grows the order through value, a useful bundle, a better tier, a relevant add-on, with any saving sized to protect profit. You earn more per order rather than giving margin away to win the same order you already had.
Yes, they compound. A larger first order gives retention flows more to work with, and conversion rate optimisation makes sure the buyer reaches checkout in the first place. We treat AOV, conversion and retention as one revenue system across the [ecommerce hub](/services/ecommerce), so the gains stack rather than competing for the same order.
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apply · q2-2603/05 open
Three slots remain · Q2 ’26

Find the value hiding in every basket

Tell us where your average order value is stuck and we will run a free ecommerce audit, then show you the bundles, upsells and cross-sells most likely to lift revenue per order on your store. Senior team, scoped around your problem, no fixed packages.

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