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Service · Data Analytics

Find out where your data is lying to you.

KreativeHub runs a senior-led analytics audit for medium and enterprise brands. We check your tracking, tags and Google Analytics 4 (GA4) against what your platforms and your books actually report, then hand you a ranked list of what is broken and how to fix it. The result is data you can build decisions on, not guess from.

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3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
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Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

If the data is wrong, every decision after it is wrong

Most reporting problems are quiet. A conversion counted twice. Revenue that never makes it into GA4. A referral exclusion that broke six months ago and nobody noticed. None of it shows up as an error. It just shifts the numbers a few percent at a time until you are moving budget on figures that do not match the bank.

We see the same patterns again and again. Paid platforms claiming credit for sales that came from elsewhere. "Not Set" channels swallowing traffic. Tags firing on the wrong pages, or not firing at all. Each one is small on its own. Together they are the reason your dashboards and your finance team tell two different stories.

A proper analytics audit settles that argument. We go through your whole measurement stack, find what is broken or double-counting, and quantify the gap so you know how far off you have been. Then we either fix it or hand your team a plan they can actually ship. This sits inside our wider data analytics work, and most engagements start with a free audit.

Frame · Manifesto · 3 positions
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What we actually check

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Where the numbers drift

We compare three sources that should agree and usually do not: your backend (the orders in Shopify, your customer relationship management system, your billing platform), GA4, and your ad platforms. When they disagree, we trace the cause back to its root, whether that is a misfiring tag, a broken data layer, a duplicate purchase event or an attribution window quietly inflating one channel. You get a number on the gap, not a vague "your tracking needs work".

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The state of your tag manager

Containers rot. Old tags keep firing long after the campaign ended, triggers overlap, naming makes no sense to anyone who did not build it. We audit your Google Tag Manager setup, remove what is dead, fix what is misfiring, and document what is left so the next person can read it. A clean container is the difference between trustworthy data and a black box.

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Consent and privacy

Getting consent right is not only a legal matter, it decides how much data you are allowed to keep. We review your consent mode and personally identifiable information (PII) handling so you respect user choices and still capture as much usable data as the rules permit. Done well, compliance and measurement are not a trade-off.

Frame · Capabilities · 6 pillars
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What an analytics audit covers

The checks that decide whether your reports can be trusted.

See how the audit fits our full analytics work
  • 01

    GA4 configuration review

  • 02

    Tag manager cleanup and governance

  • 03

    Data layer validation

  • 04

    Consent mode and privacy check

  • 05

    Cross-domain and subdomain tracking

  • 06

    PII exposure and protection

Frame · Method · 4-phase flow
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How we run a data audit

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01. Scan

We run your site through tag auditing tools to catch broken triggers, duplicate events and tags firing where they should not. This gives us the obvious failures fast, before we go deeper.

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02. Reconcile

We line up GA4 and your ad platforms against your backend records and find where the numbers part ways. This is where the real money usually hides: conversions counted twice, revenue that never arrived, channels claiming credit they did not earn.

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03. Fix

We correct the broken tracking and data issues, or write clear tickets your developers can implement without guesswork. You decide how hands-on you want us; either way the fixes are specific, not a wishlist.

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04. Document

We leave you a measurement reference that explains how everything is set up and why, so the next change does not quietly break it again. Clean data is only worth keeping if it stays clean.

Frame · FAQ · 7 questions
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Analytics audit questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

An analytics audit is a structured review of how your business measures its marketing and sales. We check your tracking, tags and GA4 setup, then compare what they report against your backend records and ad platforms to find where the data is broken, double-counting or missing. The output is a ranked list of issues with the revenue impact attached, so you know what to fix first.
A full data integrity and analytics audit usually takes 1 to 2 weeks, depending on how many platforms feed your reporting and how complex your setup is. Sites with multiple domains, subscription billing or several ad accounts sit at the longer end. You get the findings and a prioritised fix list at the end, not just a list of problems.
The usual sign is that your reports and your bank do not agree. Your ad platforms claim more revenue than your books show, GA4 reports a different number again, and large chunks of traffic land in "Not Set". If the same sale is credited in three places at once, your data is double-counting and your channel decisions are being made on figures that do not hold up.
Both, and you choose. We can implement the fixes ourselves or write the tickets and review the work while your developers ship them. Most medium and enterprise clients want us in the detail with their engineering team so the corrections go in correctly the first time, rather than getting lost in a backlog.
Yes, because budget decisions are only as good as the numbers underneath them. When tracking over-reports one channel and under-reports another, you starve the things that actually drive revenue. Clean measurement shows you which channels genuinely produce sales, so you can move spend toward what works and measure true customer acquisition cost (CAC).
We recommend a full audit once a year, plus a check whenever you migrate platforms, replatform your site or make a major change to your tag setup. Tracking breaks most often when developers ship new code or you switch tools, so those moments are when a fresh audit pays for itself.
Yes. We work as a second set of senior eyes, not a replacement for your in-house team. We will validate what they have built, flag the gaps, and hand over documentation they can own going forward. The aim is to leave your team with a measurement setup they can trust and maintain themselves.
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Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

Stop arguing with your own dashboards

Tell us what you track and how you report it. In the free audit we will show you where the numbers break, which conversions are being missed or counted twice, and the highest-impact fixes, before we send a proposal. Senior team, full transparency, no fixed packages.

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