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Service · Data Analytics

Convert the traffic you already pay for.

KreativeHub is a UK conversion rate optimisation agency for medium and enterprise brands. We watch how real visitors use your site with heatmaps and session recordings, find exactly where they hesitate or drop off, then run structured A/B tests to fix it. The result is more revenue from the traffic you already have.

demand-index.livesnapshot
+78%Y/Y client growth
3.4×Median ROAS · paid
98%Retention · cumulative
−34%CPL · B2B engagements
LIVE

Measured in pipeline, not pageviews. Senior operators only. Five clients per quarter, capped on purpose.

— studio note
Frame · Notes

Lifting your conversion rate is cheaper than buying more traffic

Double your conversion rate and you double your revenue without spending another pound on ads. Most teams keep paying for more visitors when the bigger win is sitting in the traffic they already have. Conversion rate optimisation (CRO) closes that gap.

We do not redesign on opinion or copy what a competitor did last quarter. We look at what real people do on your site, where they hesitate, where they abandon, where they rage-click, then we test the changes that move the number. Every decision is grounded in behaviour and proven with data, not a hunch in a meeting.

This is the layer that turns clean measurement into more revenue. It sits on top of the data analytics work that makes your numbers trustworthy in the first place, because A/B tests are only as honest as the tracking underneath them. If you want to see where conversion is leaking before you commit to anything, start with a free audit.

Frame · Manifesto · 3 positions
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How we find what is costing you conversions

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Heatmaps and session recordings

Numbers tell you that a page underperforms. Behaviour tells you why. We use heatmaps and session recordings to see where visitors click, how far they scroll, and where they get stuck or frustrated. Watching real people use your checkout or sign-up flow surfaces friction that no report on its own would ever reveal.

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A/B testing that proves it

Once we know where the problem sits, we form a clear hypothesis and test it. Headlines, layouts, calls to action, form fields, pricing presentation, all tested against the current version with enough traffic to reach statistical confidence. You see which change actually won, by how much, and what it is worth, so we ship improvements rather than swap one opinion for another.

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Where most CRO programmes go wrong

Plenty of agencies run a handful of button-colour tests and call it optimisation. We start from the highest-value journeys, your money pages and key funnels, and prioritise by potential return against effort. Lower-traffic sites get a different approach: bigger, evidence-led changes and qualitative research rather than tests that would take a year to call.

Frame · Capabilities · 6 pillars
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What our CRO work covers

The behavioural research and testing that turns visitors into customers.

See how CRO fits the full analytics system
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    A/B and split testing

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    Heatmap analysis

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    Session recording review

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    Funnel and drop-off analysis

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    Form and checkout optimisation

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    Conversion copywriting

Frame · Method · 4-phase flow
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How we run a CRO programme

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01. Diagnose the leaks

We combine your analytics with heatmaps, session recordings and user behaviour analytics to find where visitors drop off and why. Quantitative data shows where the leak is; qualitative research shows what is causing it. We then size each opportunity by revenue at stake.

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02. Hypothesise the fix

For each problem we write a clear hypothesis: change this, for this reason, and we expect this outcome. No guesswork, no redesign for the sake of it. We prioritise the changes by expected return against the effort to build them, so the highest-value tests run first.

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03. Test with confidence

We design and run controlled A/B tests against the live page, splitting traffic so the result is fair. We let each test reach statistical significance before calling it, so you can trust the winner and we never ship a change on noise.

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04. Implement and compound

Winning variations roll out to all of your traffic, and the insight feeds the next round of tests. CRO compounds: each win raises the baseline, and the behavioural patterns we learn make every following test sharper.

Frame · FAQ · 7 questions
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CRO questions, answered

Every question we get asked on first calls. Answered in writing — decide before you book.

A conversion rate optimisation agency improves the percentage of your visitors who take the action you want, such as buying, signing up or enquiring. At KreativeHub we study how real visitors behave using heatmaps, session recordings and funnel analysis, find where they drop off, then run structured A/B tests to fix the friction. The goal is more revenue from the traffic you already have, not more spend.
It helps, because a test needs enough visitors and conversions to reach statistical significance in a sensible timeframe. If your traffic is lower, we change the approach rather than waiting six months for a result. We focus on bigger, evidence-led design changes and lean more on qualitative research like session recordings and user testing, which surface clear problems without needing huge sample sizes.
User behaviour analytics is the research: heatmaps, session recordings and funnel analysis that show how people actually use your site and where they struggle. CRO is what you do with that insight: forming hypotheses and running tests to lift the conversion rate. The analytics tells you what is wrong and why; CRO proves the fix. We run both as one programme.
The first behavioural insights arrive within the initial audit, often in a couple of weeks. Individual A/B tests usually run for two to four weeks to reach a reliable result, depending on your traffic and conversion volume. CRO is a continuous programme rather than a one-off project, so the gains build over successive rounds as each winning test raises the baseline for the next.
No. Modern testing tools run alongside your site without disrupting the experience for visitors, and we set tests up to avoid flicker and performance hits. We also work with your developers to implement winning changes cleanly in the codebase afterwards, rather than leaving them running through a third-party script forever, which keeps the site fast and the change permanent.
Yes, and that is usually where the biggest wins sit. Checkout and form abandonment is where revenue leaks fastest, so we map the full flow, watch where people quit through session recordings, and test changes to fields, steps, validation and reassurance. For ecommerce and lead generation, fixing the final steps of the journey often returns more than anything else we test.
We are senior-led and we cap how many clients we take on, so a specialist owns your programme rather than a junior running template tests. We start from your highest-value journeys, prioritise by revenue at stake, and only call a test once the data is sound. You get a clear view of what won, by how much, and what it is worth, with full transparency throughout.
Send the studio a brief
Frame · Apply · new file
apply · q2-2603/05 open
Three slots remain · Q2 ’26

See where your conversions are leaking

Tell us your key pages and where you think visitors drop off. In the free audit we will show you what the behaviour data reveals, where conversion is leaking, and the highest-value tests to run first, before you commit to anything. Senior team, full transparency, no fixed packages.

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